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nutritionally balanced by adding fresh carrots and apple slices and immediately realized they would not last more than a week. much less the months that the lunchables needs to stay either in the warehouses or the supermarket waiting for someone to buy it. and after, i mean, it became a huge hit. the first year it exceeded, i think it hit $218 million in sales. it was astounding. nobody had expected it to take off like that. they came up with other lunchables including pizza lunchables, hamburgers, hot dogs, all eaten cold by kids. and when they stopped to think about it, they realized that it wasn't the food that the kids were attracted to, it was the badge value, the status symbol of bringing this cute, adorable lunchables to the lunchroom, opening it up, and all your friends gathering around and seeing you put it together and eat it. so -- and they came up with this incredible marketing slogan hitting on that which is for kids, all day you've got to do what they say, but lunchtime is all yours. the marketing power as much as using salt, sugar, fat as ingredients is phenomenal in the indus
Search Results 0 to 0 of about 1